This Privacy Policy explains how Ashoka Foam Multiplast Private Limited ("Company", "we", "us" or "our"), as the owner and operator of the Springtek brand, collects, uses, stores, shares and protects personal data when you visit or use springtek.in, place an order, create an account, contact us, submit a review or warranty/return request, participate in a survey or product-selection tool, or otherwise interact with Springtek through channels controlled by us.

By using our website or providing personal data to us, you acknowledge this Privacy Policy. Where consent is required by applicable law, we will seek it in an appropriate manner. This Policy should be read together with our Terms and Conditions, Returns and Cancellation Policy, Warranty Policy and other policies displayed on the website.

1. Scope of this Policy

This Policy applies to personal data processed by the Company in connection with Springtek's website, online store, customer service, order fulfilment, delivery, returns, refunds, warranty support, marketing communications and other brand-operated services. Third-party websites, payment providers, social-media platforms, marketplaces and other services that you access independently may have their own privacy practices, and their policies will apply to their processing.

2. Personal Data We May Collect

Depending on how you interact with Springtek, we may collect the following categories of information:

A. Identity and contact information

• Name, billing address, shipping address, city, state, PIN code and other delivery details.
• Email address, mobile number, telephone number and WhatsApp contact details.
• Account details and login information, where account functionality is available.

B. Order, transaction and customer-service information

• Products viewed, added to cart, purchased, returned, exchanged or claimed under warranty.
• Order number, invoice information, payment status, delivery status, refund status and transaction references.
• GSTIN or business-invoice information where you voluntarily provide it for invoicing.
• Communications with customer support, including emails, calls, WhatsApp messages, chat messages and complaint history.
• Photographs, videos or other evidence you submit for delivery, return, replacement or warranty claims.

C. Payment and refund information

Payments are generally processed by banks, payment gateways, card networks, UPI providers, EMI/financing partners or other payment service providers. We may receive limited transaction information such as payment status, payment method, transaction ID or masked payment details. We do not need you to send complete card numbers, CVV, UPI PIN, banking passwords or one-time passwords to Springtek.

For certain refunds, including refunds relating to cash-on-delivery orders, we may request bank-account information that is reasonably necessary to process the refund.

D. Reviews, content, surveys and product-selection information

• Ratings, reviews, photographs, videos, testimonials or other content you choose to submit.
• Responses to voluntary surveys, quizzes or mattress-selection tools, including sleep preferences, preferred firmness, sleeping position, room or bed size and similar product-selection information.
• Any other information you voluntarily provide. Please avoid sending sensitive medical or health information unless it is specifically requested and genuinely necessary for the service.

E. Device, usage and technical information

• IP address, browser type, device type, operating system, language, referral source and approximate location derived from network information.
• Pages viewed, searches, clicks, session duration, cart activity, conversion events and interaction with website features.
• Cookie identifiers, advertising identifiers, pixels, tags and similar online technologies, where used.

F. Information from third parties

We may receive information from service providers and business partners that help us operate our store, process payments, deliver orders, prevent fraud, provide analytics, manage customer communications, run advertising or fulfil requests. Where you purchase through a third-party marketplace or platform, that platform's privacy policy will also apply to its own processing.

3. How We Use Personal Data

We may use personal data for the following purposes:

• To create and manage your account and enable website features.
• To process, confirm and fulfil orders, arrange delivery, provide invoices and communicate order status.
• To process returns, cancellations, refunds, replacements, mattress trials and warranty claims.
• To respond to questions, complaints and customer-service requests.
• To personalize the website and recommend products based on your browsing or stated preferences.
• To operate, maintain, secure, troubleshoot and improve the website, products and customer experience.
• To prevent fraud, abuse, unauthorized activity and security incidents.
• To conduct analytics, measure website performance and understand customer interactions.
• To send service messages and transactional communications relating to orders, support, security, policies or account activity.
• To send offers, product updates, newsletters or promotional communications where permitted by law and your communication preferences.
• To measure and improve advertising and, where permitted, show more relevant advertising.
• To comply with tax, accounting, consumer-protection, legal, regulatory and law-enforcement requirements.
• To establish, exercise or defend legal rights and resolve disputes.

4. Consent and Lawful Processing

We process personal data only for lawful purposes. Where applicable, processing may be based on your consent, on steps necessary to fulfil your order or request, on compliance with law, or on other grounds permitted under applicable Indian law. When we rely on consent, you may withdraw it through the method provided by us, subject to the consequences of withdrawal and any processing that we are permitted or required to continue under law.

We aim to collect only information that is reasonably necessary for the stated purpose and to give clear information about what is being collected and why, particularly where consent is requested.

5. Cookies and Similar Technologies

Springtek and service providers working on our behalf may use cookies, pixels, tags, local storage and similar technologies to operate the website, remember preferences, understand website performance, prevent fraud, measure campaigns and support advertising.

• Essential cookies: necessary for core functions such as security, cart, checkout and account features.
• Functional cookies: remember preferences and improve usability.
• Analytics/performance cookies: help us understand how visitors use the website and where improvements may be needed.
• Advertising/remarketing cookies: may help measure campaigns or display relevant advertising, subject to applicable consent requirements and your preferences.

You can manage cookies through your browser settings and, where available, the cookie preference controls provided on our website. Disabling certain cookies may affect website functionality.

6. Marketing Communications

Where permitted, we may contact you by email, SMS, WhatsApp, telephone or other channels about Springtek products, offers and services. You may opt out of promotional communications using the unsubscribe or opt-out mechanism provided in the message or by contacting us. Even after opting out of marketing, we may still send essential transactional or service communications relating to your orders, account, warranty, returns, security or legal notices.

7. When We Share Personal Data

We may share personal data only where reasonably necessary for legitimate business or legal purposes, including with:

• Payment gateways, banks, UPI/payment service providers and financing/EMI partners.
• Courier, logistics, warehousing, installation or delivery-service providers.
• Website-hosting, cloud, IT, security, CRM, customer-support and communication service providers.
• Analytics, advertising and marketing service providers, subject to applicable consent and privacy requirements.
• Professional advisers such as auditors, accountants, legal advisers and insurers.
• Government authorities, regulators, courts, law-enforcement agencies or other parties where disclosure is required or permitted by law.
• Potential or actual parties to a merger, restructuring, financing, acquisition, sale of business/assets or similar corporate transaction, subject to appropriate confidentiality and legal safeguards.

We do not disclose personal data merely for unrelated third-party direct marketing without an appropriate lawful basis or consent. We also do not treat personal data as a standalone product for sale. Service providers are expected to process data only for authorized purposes and to protect it appropriately.

8. Public Reviews and User-Submitted Content

If you submit a review, rating, testimonial, photograph, video or other content for publication, some of that information may be displayed publicly. Please do not include information that you do not want to be publicly visible. We may moderate or remove content in accordance with our website terms and policies.

9. Third-Party Websites, Social Media and Marketplaces

Our website may link to third-party websites, social-media platforms, payment services, courier tracking pages or marketplaces. We do not control the privacy practices of independent third parties. Please review their privacy policies before providing information to them. Your use of such external services is subject to their own terms and privacy practices.

10. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Policy or as required by applicable law. Retention periods may vary depending on the type of data and may take into account order fulfilment, warranty periods, returns and refunds, customer-service history, fraud prevention, tax/accounting obligations, legal claims and regulatory requirements.

When personal data is no longer required, we will take reasonable steps to delete, securely dispose of or anonymize it, unless continued retention is required or permitted by law.

11. Data Security

We use reasonable technical, organizational and contractual safeguards designed to protect personal data against unauthorized access, alteration, disclosure, loss or misuse. These measures may include access controls, secure systems, vendor controls, monitoring, backups and encryption or similar safeguards where appropriate.

No website, network or electronic transmission can be guaranteed to be completely secure. You are responsible for keeping account credentials confidential and for not sharing passwords, OTPs, card PINs, UPI PINs or other confidential authentication information with anyone claiming to represent Springtek.

If a personal-data breach occurs, we will take appropriate response measures and provide notifications where required by applicable law.

12. Your Privacy Choices and Rights

Subject to applicable law, its commencement and any permitted exceptions, you may have rights regarding your personal data. These may include the ability to:

• Request information about personal data being processed and the manner in which it is used or shared.
• Request correction, completion or updating of inaccurate or incomplete personal data.
• Request erasure of personal data where legally available.
• Withdraw consent where processing is based on consent.
• Opt out of promotional communications.
• Raise a grievance regarding our processing of personal data.
• Nominate another individual to exercise certain rights on your behalf where such a right is available under applicable law.
• Use any further complaint or regulatory remedy made available by applicable law.

To protect your information, we may need to verify your identity before acting on a request. We may decline or limit a request where permitted or required by law and will explain the reason where appropriate.

13. Children’s Privacy

Springtek's online store is intended for adults and for persons who can lawfully enter into purchase transactions. We do not knowingly seek to collect personal data from children under 18 without the involvement of a parent or lawful guardian where such involvement or verifiable consent is required by applicable law.

If you believe a child has provided personal data to us without appropriate authorization, please contact us so that we can review the matter and take appropriate action.

14. Cross-Border Processing

Some technology, cloud, analytics, communication or other service providers may process or store information outside India. Where personal data is transferred or processed across borders, we will take steps intended to comply with applicable Indian law, including any government restrictions or safeguards that may apply from time to time.

15. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in law, technology, our business, our website or our data-processing practices. The revised version will be posted on this page with an updated "Last Updated" date. Where a change materially affects how we use personal data and notice or consent is required by law, we will take appropriate steps to provide such notice or obtain consent.

16. Privacy and Grievance Contact

For privacy questions, requests, complaints or grievances relating to Springtek, you may contact the Company using the details below: